Podcast Air Date: October 12, 2020

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Series 2: Shark Tank

Ep. 44 - Jonathan Boos - Wurkin Stiffs

Looking in the mirror, Jonathan Boos was at his wit's end. With his collar. Yes, his collar. They just never stayed put. Call it a flyaway collar, call it bacon collar, call it unruly-pain-in-the-rear collar — he had it. As he was about to throw out every last one of his uncontrollable collared shirts, he had an idea. What if he just made a collar stay that did exactly that: made a collar actually stay.

Fast forward years later, through endless entrepreneurial tinkering, a successful Shark Tank funding, a patented invention, and an unstoppable obsession with crisp collars, würkin stiffs were born.

Today, würkin stiffs are the market-leading pioneer of magnetic collar stays. "I've always known that when you look good, you feel good, so we engineered a product that does exactly that. Every single day. We're würkin stiffs, and we're your secret sidekick in feeling unstoppable."

"I was talking fast and I upset him (Daymond) because I was talking over him and not listening to him. I think I unintentionally disrespected him and I really didnt want that to happen."
Jon upsets Daymond

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Company Profile

We are würkin stiffs: man's secret sidekick in feeling unstoppable.

Our patented magnetic collar stays transform the modern work shirt by giving fly-away collars a buttoned-down behavior, with a buttoned-up appearance. We obsess over every product detail, from hand polishing our stays to constantly improving their magnetic strength.

We don't settle for anything but the best, we know you don't either. Our products allow you to look just like everything else in your life: on point.

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