Ashi Jelinek is a Los Angeles-based mother of three who found the market lacked innovative, health conscious children's products. In launching The Luving Company in 2018, Ashi brings her personal experiences as a mother along with her passion for health and wellness.
Focusing on promoting a healthy lifestyle to her kids, Ashi set out to create a new brand for both her own and other families alike. Ashi developed KidsLuv in 2018 upon realizing all kids' drinks were laden with sugar and little health benefits, and combined with pediatric dentists' recommendation to avoid gummy vitamins, KidsLuv was born.
She intentionally developed the product to meet almost any need: it's Certified Non-GMO, Vegan, Kosher, Gluten-free, and packaged in an 8 oz. recyclable, resealable, straw-free drink carton.
"I realized that I was too early to be on Shark Tank, but someone sent me the audition info and I got a call the next day. I was only nine months into my business when I went on the show. I wasn't going to turn down this opportunity though."
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KidsLuv is a zero sugar vitamin enhanced beverage created by a mother of three and Shark Tank alumni, Ashi Jelinek, upon recognizing a growing demand in the kids' beverage space for less sugar and healthier products. Established in 2018, The Luving Company, a female-founded and minority-owned business, launched it's first brand, KidsLuv, designed to give kids a healthy dose of vitamins and minerals their bodies need, without the harmful sugars. KidsLuv products are currently available online at KidsLuv.com, Thrive Market, Amazon and can be found in Natural Independents Markets, United Supermarkets, Walmart Stores and CVS Pharmacy.