Series 2: Shark Tank
Ep. 71 - Nicki Radzely - Doddle & Co.
Nicki Radzely is an award-winning marketer and co-founder of Doddle & Co, an innovative line of baby products she started with her partner, Janna Badger over Skype (when they lived on opposite sides of the globe). A Flint, Michigan native she built her now-million dollar company in Montclair, NJ.
With bootstrap roots Doddle is now a favorite brand at Nordstrom, Pottery Barn Kids, Anthropologie and Buy Buy Baby, plus 1,000+ national retailers big and small. They've been featured in The Wall Street Journal, New York Magazine, Harper's Bazaar, Business Insider, People Magazine, Daily News, Mother Mag, Bloomberg News, Parents, and Pregnancy & Newborn not to mention a favorite among celebrities like Kylie Jenner.
She currently resides with her partner Gregg and their two sons???and after becoming a mother realized how much she wanted to love her children's things.
"We were restless stay at home moms and we wanted to start a baby company because we felt like we are experts at this point."
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Company Profile
Starting with the launch of the award winning, patented Pop?? pacifier in 2017, Doddle & Co is a radical innovator in the baby market. Started by two mothers, Doddle & Co's forte is solving universal points of friction in the early stages of parenting. US distribution includes Nordstrom, Buy Buy Baby, Pottery Barn Kids, Anthropologie, Amazon, plus early distribution in 18 countries and 1000+ US baby boutiques.