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Series 2: Shark Tank
Ep. 51 - Penilopee LaRosa - Skinnies Instant Lifts
Penilopee & Nick LaRosa have been married for almost 22 years. They have developed the Skinnies Instant Lifts line into a widely successful company.
Penilopee has invented several successful products including "Baby Sleeps Safe", a patented sleep sack that keeps baby from rolling over and suffocating in their sleep; Smooth Sleepers, a simple way to flatten wrinkles while you sleep, and Handy Readers, flat folding readers that fit in your wallet.
Penilopee's products have been seen on Shark Tank, Rachael Ray Show, QVC, HSN, The Doctors, The Today Show, and many others.
"We were very early but we knew we had a good product. We thought $70,000 in sales was pretty good, the Sharks thought it was pocket change."
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Company Profile
Skinnies Instant Lifts, formally known as "Instant Lifts", made their debut on Shark Tank, and although they did not secure a deal, the response was so overwhelming, we knew we had a hit on our hands.
Since airing on Shark Tank, Skinnies was a winner of "The Big Find" contest with QVC/HSN, selling out every time they have aired. Skinnies has also been chosen as a top 10 beauty product for "The List" and named "The Pick of the List".
Recently, we were named by Stylists in a National Women's Magazine as a Top 10 Way to Hide Your Trouble Spots. Skinnies has sold over 1 million since airing on Shark Tank and have grown substantially every year.