Emma Rose Cohen, 34, is the CEO and founder of Final, the company that created FinalStraw—the world's first reusable, collapsible straw that raised nearly $2 million on Kickstarter.
Prior to launching Final, Emma earned a Master's Degree from Harvard in Environmental Management and Sustainability and spent four years working in waste minimization at Los Alamos National Laboratory.
"Knockoff's used all our markeitng materials and we would receive returns from customers thinking those knockoffs were Final Straw."
Listen to the Full Show:
Final creates convenient reusable alternatives to single-use plastics. The company is on a mission to reduce the need for plastics, empower individuals to change their buying habits, and raise awareness of the impacts of our everyday decisions.