Series 2: Shark Tank
Ep. 28 - Kiersten Hathcock - Mod Mom Furniture
Kiersten Hathcock, Founder and CEO of Mod Mom Furniture, left a marketing career with A&E and The History Channel in 2003 to spend more time with her kids and wound up building an internationally known furniture brand out of her 400 square foot garage by trusting her intuition.
After four years of crafting and selling over 300 kids' furniture items, Kiersten braved ABC's Shark Tank and won an investment deal. Today, her furniture line is produced in Colorado and sold worldwide to families, interior design firms, and celebrities like Rachel Zoe, Christina Applegate, and Matthew McConaughey. In April 2020, Mod Mom Furniture partnered with Frank Lloyd Wright Foundation to launch the first-ever kids' line of furniture inspired by Wright.
"I was taking a walk and my cell rang. I answered the phone and he said 'Hey Kiersten it's Robert' and I was beyond excited then he said 'can you tell me the name of your company again and what was the deal we made?' That was a gut kick for me and I realized this deal isnt going the way I want it to go."
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Company Profile
Mod Mom Furniture was born in a Los Angeles garage in 2007, the product of self-taught designer and carpenter, Kiersten Hathcock. Her unique, eco-friendly, child-proven toy boxes have been sold throughout the United States, Canada and abroad. Hathcock's storage pieces have been featured in the New York Times, Dwell Magazine, Elle D??cor, Los Angeles Times and Better Homes and Gardens as well as in episodes of ABC's Shark Tank and the Nate Berkus Show.