Podcast Air Date: November 29, 2021
A knock on their trailer door. It was one of John’s team members, with a top executive for a large toy company in tow. “You’re in very good hands,” the exec said. “You should be celebrating.”
He was right. Within just a few months, Sun-Staches, which was already being sold online and in large retailers like Toys R Us and Party City, had secured what they had long been after: licensing agreements with Marvel, Nintendo and Warner Bros. Studios. “Daymond was really instrumental in getting those deals,” Levich says. “He opened doors for us, and he was able to negotiate favorable terms. He knows these people; his people know these people.” They went for over 5 million is sales to over 20 million.
"We argue constantly, but that’s because we make every decision by consensus, not by majority rules."
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