Moshe, the Mensch on a Bench is the Jewish version of Elf on the Shelf. Hoffman a former Hasbro toy executive worked on the toy himself. The Sharks cracked on Hoffman for his pitch, saying, “the character was scary and just a fad”. Greiner and Herjavec saw the potential success of this product, they weren’t wrong.
Hoffman sold out on Amazon and made it the best selling Hannukah toy in Target and Bed Bath & Beyond. He has gained valuable knowledge in the world of business and product sales since his pitch on Shark Tank. See where he is now!
"My greatest Shark Tank memory was being invited to throw out the first pitch with Robert H at Fenway Park in Boston. I'm from Boston and it was really a cool thing to do. By the way, that was 3 years after Shark Tank."
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Neal Hoffman has been in the toy industry for over a decade and is known as an “idea guy.”
After his Jewish son asked for an Elf on a Shelf, Neal developed the Mensch on a Bench and has since built it into the largest Jewish IP brand with over 100,000 Jewish families using Mensch, a hit app, and a potential TV movie coming in the future.