Series 2: Shark Tank
Ep. 137 - Jenny Goldfarb - Unreal Deli
Jenny Goldfarb, aka Mrs. Goldfarb, is quickly becoming a central player in the plant-based food explosion. Where 'Beyond Meat' and 'Impossible' have largely monopolized the burger landscape, Jenny is the primary player in the plant-based Deli sector.
Born out of compassion for animals and concern for the environment, Jenny took on a vegan lifestyle several years ago, inspiring her food blog, 'Count Your Colors', where she cooked up different plant-based recipes every week.
In 2019, she launched Unreal Deli, and her debut product, 'Mrs. Goldfarb's Unreal Corned Beef', which has exploded in the major delis, restaurants and next up: retail.
She famously won the hearts of America on Shark Tank in November 2019, scoring a deal with newly vegetarian Mark Cuban.
"I told the Sharks, 'this business is a cash cow, we're making cash and saving cows'. I also told them, "one Shark dollar equals five regular dollars!"
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