Podcast Air Date: January 18, 2021


Series 8: The Pitch

Ep. 122 - Mark DiMassimo - DiGo Agency

Mark DiMassimo is an American marketing and advertising executive, and a frequent commentator on issues in advertising, branding and their relationship to popular culture. He is the founder and chief executive officer of DiMassimo Goldstein, a marketing, design and advertising agency based in New York City.

DiMassimo founded DiMassimo Goldstein, sometimes called DiGo, in 1996. The agency describes itself as using “behavior change marketing to drive growth in brands and businesses that change lives for the better.”

DiMassimo was previously creative director at the advertising agency Kirshenbaum Bond & Partners, and worked at other agencies, including J. Walter Thompson, Chapman Direct Advertising (a former unit of Young & Rubicam), Deutsch Inc. and BBDO.

"It was a competitive show and was about the people and who we really are. I'm proud of who we are and went into the show with eyes wide open."
Mark didn't jump in with both feet until he spoke to the producers who also ran the show Undercover Boss

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